Plain language, no fine-print games. Here's exactly what happens with your information.
Effective September 30, 2026
LifeFrame Innovations Inc. (“LifeFrame,” “we,” “us”) makes LifeFrame, a visual life-design app built around Frames. This policy covers the LifeFrame app on the web and on your phone, and our website at lifeframe.app.
LifeFrame is currently in beta. The short version: your Frames are yours, we don't sell your data, we don't show you third-party ads, and you can delete everything whenever you want.
Your account. Your name, email address and sign-in details. If you sign in with Google, we receive your name, email address and profile photo from Google. We never see your Google password.
Your profile. Your handle, profile photo, cover image, bio and settings.
What you create. Your Frames and everything in them: titles, images, GIFs and video, notes, lists, links, files, locations, video-call links, schedules, occurrences, the Done / Skip / Reschedule marks you make, the reflections and comments you write, your Life Areas, and your Drafts.
Your connections. The people you follow and who follow you, the groups you create, the Frames you invite people to, and the email addresses you type in to invite someone who isn't on LifeFrame yet.
Optional things you choose to tell us. Answers to quizzes and surveys, your interests, and, only if you turn it on, an image profile describing how you'd like to be shown in AI-generated pictures (for example an age range, appearance, skin tone, gender or style). This is always optional, see “Your image profile” below.
Payments. If you subscribe to a paid plan, our payment provider (Stripe) processes your payment. We receive your plan, billing status and the last four digits of your card, but never your full card number.
Your device and how you use the app. Device and browser type, app version, the settings you choose, a notification token if you allow notifications, basic technical logs (including IP address), and our own first-party usage analytics (for example which screens are used). We don't use third-party advertising trackers.
Your Google Calendar, only if you connect it. This has its own section below.
To run LifeFrame: show your Frames on your days, weeks and months, keep them in sync across your devices, and deliver the Frames, invites, ReFrames and comments you share.
To generate images and suggestions you ask for (see “AI features”).
To personalize the app, for example suggesting Frames in your discovery feed based on what you follow, create, save and tell us you're interested in.
To send notifications and emails you've asked for or that are needed to run your account (like a password reset). You control which notifications you get in Settings.
To process payments and manage your plan and usage limits.
To keep LifeFrame safe: prevent abuse, spam and fraud, and review content that's reported to us.
To answer your messages and to improve the product, mostly using aggregated information that doesn't identify you.
To meet legal obligations.
We don't sell your personal information, and we don't use it for third-party advertising.
Connecting your Google Calendar is optional. If you connect it, you'll see Google's own permission screen listing exactly what LifeFrame is asking for.
What we access. The list of your calendars, and the events on the calendars you choose to sync: title, date and time, time zone, repeat rules, location, description, video-call link and guest list.
How we use it. Only to provide the calendar sync you turned on: showing your calendar events as Frames in LifeFrame, adding your scheduled Frames to your Google Calendar, and keeping both in step when either one changes. You choose which calendars sync, and you can turn sync off at any time.
How we store it. We keep a synced copy of those events so LifeFrame can display them and keep them in step. The access keys Google gives us are encrypted, and all data is encrypted in transit and stored with the security measures described below.
Who we share it with. Nobody, except the service providers who host and run LifeFrame for us, only to operate the sync, or if the law requires it. We never sell Google data and never use it for advertising.
People don't read it. No LifeFrame employee reads your Google data unless you ask us to (for example for support), it's needed for security or to investigate abuse, or the law requires it.
No AI training. We never use Google data to develop, improve or train AI or machine-learning models, ours or anyone else's.
Disconnecting and deleting. You can disconnect Google Calendar at any time in LifeFrame's Settings, or from your Google Account at myaccount.google.com/permissions. When you disconnect, we stop syncing immediately and delete the calendar data we copied from Google within 30 days. Frames you created or edited yourself stay yours unless you delete them. Deleting your LifeFrame account deletes all of it.
Limited Use. LifeFrame's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
When you generate an image or ask for an AI suggestion, we send what's needed to create it, such as your prompt, the Frame's title, any reference image you add and, if you've turned it on, your image profile, to the AI provider that produces the result (for example OpenAI or Google). They process it to return your result.
We choose providers and settings that don't use your content to train their models where that option is offered. We don't use your private Frames to train AI models.
In the beta, all AI generation runs through LifeFrame. Your plan includes a set amount of generation, and we keep count of how much you use.
AI is new technology and it can get things wrong, including how it shows people. Please don't put other people's private information into prompts. See our Terms for more.
Everyone looks different, and AI images often guess wrong. So you can choose to tell LifeFrame how you'd like to be shown in generated images, for example age range, appearance, skin tone, gender or style.
This is off unless you turn it on. Some of it can be sensitive, so we only use it to generate images for you, we never show it on your profile or to other people, and we never use it for advertising.
You can change it or delete it any time in Settings, and it's deleted with your account.
Private by default. A new Frame is visible only to you.
Invites. People you invite to a Frame can see that Frame, the other people on it and their responses, and its public comments.
Your wall. Frames and ReFrames you share to “Everyone” appear on your public wall and can appear in LifeFrame's discovery feed. Depending on your wall setting, your wall is open to anyone or only to followers you approve.
ReFrames. When someone adopts your ReFrame, they get their own copy with credit to you. Their copy stays theirs even if you later delete your original.
Your profile. Your name, handle and profile photo are visible to people you interact with. Private comments are only ever seen by you.
Only the service providers that help us run LifeFrame, each using it only to do that job for us: hosting and databases, image and video storage and delivery, email delivery, push-notification services (like Apple's and Google's), payments (Stripe), and AI providers.
If the law requires it, or to protect the safety of our users or the public.
If LifeFrame is ever merged or acquired, your information would transfer under this policy, and we'd tell you first.
We keep your information while your account is open. If you delete your account, we delete your personal information within 30 days, apart from secure backups that roll off within 90 days and anything we're legally required to keep.
Frames other people adopted from your ReFrames are theirs and stay with them.
Your data is encrypted in transit and at rest, access inside LifeFrame is limited to people who need it to run the service, and sensitive keys are stored encrypted. No system is perfectly secure, but we work hard to protect yours, and we'll tell you promptly if a breach affects you.
You can see, correct and download your information, and delete your account at any time, in Settings or by emailing hello@lifeframe.app.
You can disconnect Google, turn off your image profile, change your notification settings, and unsubscribe from emails at any time.
LifeFrame is based in Alberta, Canada, and follows Canadian privacy law. If you live somewhere that gives you additional rights, contact us and we'll honor them.
We're based in Canada, and some of our service providers store or process information in the United States and other countries. Wherever it's processed, it's protected the way this policy describes.
LifeFrame is for people 18 and older during the beta. We don't knowingly collect information from anyone younger. If you think a minor has signed up, email us and we'll remove the account.
If we change this policy in a meaningful way, we'll tell you in the app or by email before the change takes effect.
Questions, requests or concerns: hello@lifeframe.app. A real person reads every message.
LifeFrame Innovations Inc., Alberta, Canada.
Last updated: September 30, 2026
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